High Times

High Times is more than just a magazine—it’s a counterculture institution that has chronicled the evolution of cannabis culture for over five decades. Founded in 1974 by Tom Forcade, High Times emerged at a time when cannabis was both criminalised and shrouded in taboo. The publication boldly embraced the counterculture spirit of the era, becoming a voice for a community that felt marginalised by mainstream society.

Founding and Early Years

When High Times debuted in the summer of 1974, it captured the essence of a burgeoning movement. At its inception, the magazine was a platform for advocacy, education, and rebellion. Forcade’s vision was to challenge societal norms and spark conversations about the potential benefits of cannabis—both as a recreational substance and a medicinal remedy. In its early years, High Times was instrumental in humanising cannabis users, providing them with a sense of identity and community amid widespread stigma.

Cultural Impact and Advocacy

High Times quickly evolved into a cultural touchstone. Its pages featured not only news about cannabis legalisation efforts but also deep dives into the artistic and musical landscapes that paralleled the counterculture movement. The magazine became known for its provocative photography—often showcasing detailed images of cannabis plants as its “centerfolds”—and for its engaging, irreverent writing. Contributors ranged from celebrated writers like Hunter S. Thompson and William S. Burroughs to industry pioneers whose advice and personal stories resonated with readers.

The publication’s influence wasn’t limited to the printed word. High Times played a pivotal role in the cannabis legalisation movement, acting as a rallying cry for activists and advocates around the globe. Through investigative journalism, opinion pieces, and features on cannabis cultivation, the magazine helped shift public perception and laid the groundwork for the policy changes that continue to evolve today.

Signature Features and Content

Over the years, High Times developed several recurring columns and features that became beloved by its audience:

- “Almost Infamous”: This column provided a behind‑the‑scenes look at the cannabis lifestyle, blending humour with hard-hitting cultural commentary.
- “Ask Ed”: Authored by Ed Rosenthal, this column offered practical advice on cultivation and cannabis use, helping countless readers learn the intricacies of growing marijuana.
- Diverse Content Offerings: From reviews and interviews to explorations of cannabis’s role in music, politics, and art, High Times has continually adapted its content to reflect the dynamic nature of cannabis culture.

Expanding the Legacy

High Times didn’t stop at the printed page. It expanded into book publishing, record labels, and even hosted events such as the Cannabis Cup—each venture further cementing its role as a multi-faceted advocate for cannabis culture. Despite numerous challenges—including legal pressures and evolving market dynamics—the magazine has remained a steadfast resource for cannabis enthusiasts and activists alike.

High Times Today

Today, High Times continues to be published under Hightimes Holding Corp. Its historical legacy is not only preserved in the pages of its long-running magazine but also in the collective memory of a generation that witnessed the transformation of cannabis from a criminalised substance to a globally recognised cultural phenomenon. The publication remains a vital archive of cannabis history, offering insights into the social, legal, and cultural battles that have defined the industry.

High Times stands as a testament to the power of media in shaping cultural narratives. From its humble beginnings in the 1970s counterculture to its status as a global icon of cannabis advocacy, the magazine has chronicled and influenced every major development in the cannabis world. Its pages are not only a record of history but also a source of inspiration for future generations fighting for a more open and enlightened view of cannabis.